IT and marketing

Web analyst CV: example and template

This example is for web analysts at online shops, agencies, media and service companies, and for digital marketing specialists and data analysts who want to work with website traffic.

The employer wants to know which tools you know, how you set up tracking, which analyses and tests you run and how your conclusions change results. We show you how to describe this on your CV.

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Example CV: web analyst

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Igor Wawrzyniak

Web analyst

Szczecin +48 123 456 789 igor.wawrzyniak@example.com

Professional profile

Web analyst with 5 years of experience, the last 3 at a homeware online shop with 2 million visits a month. I set up tracking in Google Analytics 4 and Tag Manager, analyse purchase journeys, run A/B tests and build reports in Looker Studio. After changes to the basket that came from my analyses, the conversion rate rose from 1.8% to 2.4%.

Work experience

Web analyst

02.2022 - present

Homeware online shop, Szczecin

  • Tracking in Google Analytics 4 and Tag Manager, the event and e-commerce plan.
  • Analysing purchase journeys for 2 million visits a month.
  • A/B tests in the basket and on product pages, conversion from 1.8% to 2.4%.
  • Looker Studio reports for marketing and the board.
  • Cookie consent mode and comparing data with the shop system.

Digital marketing specialist

07.2019 - 01.2022

Marketing agency, Szczecin

  • Search campaigns.
  • Reports for clients.
  • Setting up conversion tracking.

Education

Master's degree, computer science and econometrics

2014 - 2019

University of Szczecin

Skills

  • Google Analytics 4
  • Google Tag Manager
  • Journey and conversion analysis
  • A/B tests
  • Looker Studio and SQL
  • Cookie consent and data quality

Certificates

  • Google Analytics certificate, 2024
  • SQL in BigQuery course, 2023
  • A/B test design training, 2022

Languages

  • English: C1

Additional information

  • Remote or hybrid work

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a web analyst CV

Professional summary

Write which websites you analyse, how much traffic they get, which tools you know and what you do with the data. Add a result, for example a rise in conversion after your analyses. The employer is looking for someone who will measure traffic reliably and say what to change so the site sells better.

Digital marketing specialist with 3 years of experience at an agency. I run search campaigns, prepare client reports and set up conversion tracking. I am looking for work as a web analyst.

Experience: duties and achievements

Describe the websites, traffic, tracking setups, analyses, tests and reports. Show results in numbers. Add data quality and consent, because without them conclusions are uncertain.

Weaker: Tracking.

Better: Tracking in Google Analytics 4 and Tag Manager, the event and e-commerce plan.

Weaker: Tests.

Better: A/B tests in the basket and on product pages, conversion from 1.8% to 2.4%.

Weaker: Reports.

Better: Looker Studio reports for marketing and the board.

Skills worth listing

List analytics tools, tracking, analyses, tests, reports and data quality. In your soft skills show inquisitiveness, explaining conclusions clearly and accuracy.

Professional skills

  • GA4
  • Tag Manager
  • Journeys and conversions
  • A/B tests
  • Looker Studio and SQL
  • Data quality

Personal skills

  • Inquisitiveness
  • Explaining conclusions
  • Accuracy
  • Independence
  • Communication

Certificates

List analytics tool certificates, SQL courses and testing training. A link to a sample report or project also helps.

Your first job in web analytics

A good start is work at an agency or in digital marketing. On your CV show the tracking setups and reports you prepare.

Add your own project, for example a traffic analysis for a friend's business website. Practice with the tools is what counts.

Tailoring your CV to the job offer

An online shop looks for conversion and tests, a news site for traffic and reader engagement, and an agency for work with many clients and tracking setups. Move to the top what the job ad is about.

The most common mistakes on a web analyst CV

Questions and answers

What should a web analyst put on a CV?

Websites, traffic, tools, tracking setups, analyses, tests, reports, results and certificates.

Which tools matter most?

Usually Google Analytics 4, Tag Manager, a reporting tool and increasingly SQL.

How does a web analyst differ from a data analyst?

A web analyst works with traffic and user behaviour on websites, and a data analyst works with a company's wider data.

Which results are worth giving?

Higher conversion, test results, campaign savings and better data quality.

Create a web analyst CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

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