Online retail

E-commerce manager CV: example and template

This example is for e-commerce managers and online shop managers at fashion brands, retail chains, manufacturers and shops selling on marketplaces, and for e-commerce specialists being promoted to a management role.

The employer wants to know which shop you run, which sales you are responsible for, how you improve conversion, who you work with and what your results are. We show you how to describe this on your CV.

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Example CV: e-commerce manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Magdalena Kubiak

E-commerce manager

Poznan +48 123 456 789 magdalena.kubiak@example.com

Professional profile

E-commerce manager with 8 years of experience in online retail, leading online sales for a footwear brand for the last 4. I am responsible for the online shop and sales on 3 marketplaces, the marketing budget and a team of 6. In 3 years online sales grew from PLN 18 million to PLN 45 million a year and shop conversion from 1.6% to 2.4%.

Work experience

E-commerce manager

02.2022 - present

Footwear brand, Poznan

  • Online sales up from PLN 18 million to PLN 45 million a year in 3 years.
  • Launching on 3 marketplaces in Poland, Czechia and Germany.
  • Shop conversion up from 1.6% to 2.4% after changing the product page and checkout.
  • The online marketing budget and work with an advertising agency.
  • Leading a team of 6: marketing, content, customer service and analytics.

E-commerce specialist

05.2017 - 01.2022

Home furnishings retail chain, Poznan

  • Managing the range and prices in the online shop.
  • Promotional campaigns and emails.
  • Sales reports and basket analysis.

Education

Master's degree, e-commerce

2012 - 2017

Poznan University of Economics and Business

Skills

  • Managing online sales
  • Marketplaces
  • Conversion optimisation
  • Online marketing
  • Logistics and returns
  • Managing a team and budget

Courses

  • Conversion optimisation course, 2022
  • Team management training, 2023

Languages

  • English: C1
  • German: B1

Additional information

  • Shopify, WooCommerce and marketplace panels

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write an e-commerce manager CV

Professional summary

Write which shop you run, in which industry, which sales and team you are responsible for and what your key results are. An e-commerce manager is judged by sales, conversion and profitability, so give numbers already in the summary. Add channels: the shop, marketplaces, foreign markets.

E-commerce specialist with 4 years of experience at a sporting goods shop. I manage the range, promotions and sales reports and led the shop's launch on a marketplace. I am looking for work as an e-commerce manager at a smaller company.

Experience: duties and achievements

Describe the shop, sales, channels, budgets, the team and results. Show the changes you introduced and their effect, for example on conversion or basket value. Add your work with logistics and customer service, because returns and deliveries affect the result.

Weaker: Managing the shop.

Better: Online sales up from PLN 18 million to PLN 45 million a year in 3 years.

Weaker: Marketplace.

Better: Launching on 3 marketplaces in Poland, Czechia and Germany.

Weaker: Conversion.

Better: Shop conversion up from 1.6% to 2.4% after changing the product page and checkout.

Skills worth listing

List online sales, platforms, marketing, analytics, logistics and management. In your soft skills show data-driven decisions and leading a team.

Professional skills

  • Online sales
  • Shop platforms
  • Marketplaces
  • Conversion
  • Marketing
  • Logistics

Personal skills

  • Data-driven decisions
  • Team management
  • Negotiation
  • Setting priorities
  • Communication

Courses

List courses in conversion optimisation, analytics, marketing and management. In this role sales results are the most important proof, so keep courses brief.

How to become an e-commerce manager

People usually start as e-commerce, marketing or shop operations specialists. On your CV show projects you were responsible for from start to finish.

If you have run your own online shop, describe it with numbers. It is very good proof of skill.

Tailoring your CV to the job offer

A fashion brand looks for shop sales and entering new markets, a retail chain for combining online and in-store sales, and a manufacturer for marketplaces and work with distributors. Move to the top what the job ad is about.

The most common mistakes on an e-commerce manager CV

Questions and answers

What should an e-commerce manager put on a CV?

The shop and industry, sales, channels, conversion, the budget, the team, changes and their effects, platforms and languages.

Should you give sales figures on a CV?

Yes, approximately or as growth in percent if your contract does not allow amounts.

How do you become an e-commerce manager?

Most often through work as an e-commerce or marketing specialist with projects from start to finish.

Is your own online shop experience?

Yes, describe it like a job, with sales and results.

Create an e-commerce manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

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See also

Resume examples for similar jobs

Career guide

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