Marketing

Social media manager CV: example and template

This example is for social media managers and specialists at agencies, consumer brands, online shops and institutions, and for people who have run company profiles or their own accounts and want to make it their job.

The employer wants to know which profiles you run, on which platforms, how you plan content, whether you run paid campaigns and what your results are. We show you how to describe this on your CV with numbers.

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Example CV: social media manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Julia Wysocka

Social media manager

Krakow +48 123 456 789 julia.wysocka@example.com campaign portfolio: link

Professional profile

Social media manager with 5 years of experience at an agency and a cosmetics brand. I run profiles on Instagram, TikTok, Facebook and LinkedIn and plan content, paid campaigns and creator partnerships. In a year I raised the brand's reach by 70% and sales from social media campaigns by 35%.

Work experience

Social media manager

03.2022 - present

Cosmetics brand, Krakow

  • Strategy and publishing calendar for 4 platforms, about 60 posts a month.
  • 70% more reach and TikTok followers up from 5,000 to 80,000.
  • Paid campaigns in Meta Ads and TikTok Ads with a budget of about PLN 40,000 a month.
  • Working with 30 creators a year: briefs, contracts and results.
  • Monthly reports for the board and the sales department.

Social media specialist

06.2019 - 02.2022

Marketing agency, Krakow

  • Running profiles for 6 clients in food service and services.
  • Copy, graphics and short videos for posts.
  • Moderating comments and answering messages.

Education

Bachelor's degree, management and social communication

2016 - 2019

Jagiellonian University

Skills

  • Content strategy
  • Instagram, TikTok, Facebook and LinkedIn
  • Meta Ads and TikTok Ads
  • Creator partnerships
  • Short-form video
  • Analytics and reporting

Certificates and courses

  • Meta Certified Digital Marketing Associate, 2022
  • Mobile video editing course, 2021

Languages

  • English: C1

Additional information

  • Campaign portfolio in the link

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a social media manager CV

Professional summary

Write which brands and profiles you run, on which platforms and what you do yourself: strategy, content, campaigns, creator partnerships. Add one or two results in numbers, because social media is easy to measure and employers expect it. Put the portfolio link in the header.

Communications graduate who for 2 years ran a student organisation's profile and her own cooking account with 12,000 followers. I make short videos, write copy and plan posts. I am looking for work as a junior social media specialist.

Experience: duties and achievements

Describe profiles, platforms, the number of posts, campaign budgets and results: reach, engagement, traffic, sales. Show your work with creators and the sales team. Give results in numbers and with a period, for example over a year.

Weaker: Running social media.

Better: Strategy and publishing calendar for 4 platforms, about 60 posts a month.

Weaker: Growing profiles.

Better: 70% more reach and TikTok followers up from 5,000 to 80,000.

Weaker: Campaigns.

Better: Paid campaigns in Meta Ads and TikTok Ads with a budget of about PLN 40,000 a month.

Skills worth listing

List platforms, campaign tools, content creation, analytics and creator work. In your soft skills show a feel for trends, quick reactions and calm during a crisis in the comments.

Professional skills

  • Content strategy
  • Social platforms
  • Paid campaigns
  • Video and graphics
  • Creator partnerships
  • Analytics

Personal skills

  • A feel for trends
  • Quick reactions
  • Calm in a crisis
  • Creativity
  • Organisation

Certificates and courses

List ad platform certificates and content creation courses. A portfolio with sample posts and campaign results matters more than certificates.

Social media manager CV with no experience

Describe profiles you have run: a student organisation, a local business, your own account. Give numbers, even small ones, because they show you measure results.

Prepare a portfolio with a few posts and a short note on the goal and the result. Start with an agency internship or work for a small business.

Tailoring your CV to the job offer

An agency looks for running many profiles and client work, a consumer brand for sales growth and creator partnerships, and a B2B company for LinkedIn and expert content. Move to the top what the job ad is about.

The most common mistakes on a social media manager CV

Questions and answers

What should a social media manager put on a CV?

Brands, platforms, the number of posts, paid campaigns and budgets, creator partnerships, results in numbers and a portfolio link.

Can you become a social media manager with no experience?

Yes. Describe profiles you have run, even your own, with results, and prepare a portfolio.

Does a social media manager also run ads?

Often yes. At smaller companies it is one person, at larger ones a separate paid campaigns specialist.

Which results should go on the CV?

Reach, engagement, follower growth, website traffic and sales, always with a period.

Create a social media manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

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See also

Resume examples for similar jobs

Career guide

All resume examples by job