Marketing

Performance marketing specialist CV: example and template

This example is for performance marketing specialists and Google Ads and Meta Ads specialists at agencies, online shops, service companies and apps, and for marketers who want to focus on paid campaigns.

The employer wants to know which campaigns you run, with what budget, what results you achieve and how you measure them. We show you how to describe this on your CV in the language of numbers that this job speaks.

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Example CV: performance marketing specialist

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Dominik Lis

Performance marketing specialist

Warsaw, remote work +48 123 456 789 dominik.lis@example.com

Professional profile

Performance marketing specialist with 5 years of experience at an agency and an online electronics shop. I run campaigns in Google Ads, Meta Ads and TikTok Ads with a total budget of about PLN 300,000 a month and optimise them for ROAS and cost per acquisition. I set up conversion tracking and test creatives with the design team.

Work experience

Performance marketing specialist

04.2022 - present

Online electronics shop, Warsaw, remote

  • Campaigns in Google Ads, Performance Max and Meta Ads, budget of about PLN 300,000 a month.
  • ROAS up from 6 to 9 in a year on a similar budget.
  • Setting up conversion tracking in GA4 and Google Tag Manager with the IT team.
  • Creative and landing page tests, about 20 tests a quarter.
  • Weekly reports for the board and budget planning for sales seasons.

Google Ads specialist

06.2019 - 03.2022

Marketing agency, Warsaw

  • Search and display campaigns for 12 clients.
  • Optimising bids and keywords.
  • Monthly client reports.

Education

Bachelor's degree, finance and accounting

2015 - 2018

SGH Warsaw School of Economics

Skills

  • Google Ads and Performance Max
  • Meta Ads and TikTok Ads
  • GA4 and Google Tag Manager
  • ROAS and CPA optimisation
  • Creative testing
  • Budget planning

Certificates

  • Google Ads Search Certification, 2025
  • Meta Certified Media Buying Professional, 2023

Languages

  • English: C1

Additional information

  • Spreadsheets and SQL basics

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a performance marketing specialist CV

Professional summary

Write which campaigns you run, on which platforms, with what budget and which are your main metrics. Add one result, for example higher ROAS or a lower cost per acquisition. In this job numbers are the most important proof, so do not leave them for later.

Marketing specialist with a year of experience running Meta Ads campaigns for local businesses with budgets up to PLN 5,000 a month. I hold the Google Ads certificate and set up conversions in GA4. I am looking for work as a junior performance marketing specialist.

Experience: duties and achievements

Describe platforms, budgets, industries, metrics and results. Show how you test and optimise and how you measure conversions. Give results with a period and a starting point, because a percentage alone with no context says little.

Weaker: Running campaigns.

Better: Campaigns in Google Ads, Performance Max and Meta Ads, budget of about PLN 300,000 a month.

Weaker: Optimisation.

Better: ROAS up from 6 to 9 in a year on a similar budget.

Weaker: Analytics.

Better: Setting up conversion tracking in GA4 and Google Tag Manager with the IT team.

Skills worth listing

List ad platforms, analytics, tools, metrics and testing methods. In your soft skills show analytical thinking, responsibility for the budget and quick decisions.

Professional skills

  • Search campaigns
  • Social media campaigns
  • Analytics and conversions
  • Metrics and budgets
  • Testing
  • Spreadsheets and data

Personal skills

  • Analytical thinking
  • Responsibility for the budget
  • Quick decisions
  • Curiosity
  • Communicating results

Certificates

List current Google Ads and Meta certificates with the year, because they have to be renewed. Add analytics and conversion tracking courses.

Performance marketing CV with no experience

Get the Google Ads and Meta certificates, run a small campaign for a local business or your own project and describe the result.

Show analytical skills, for example from spreadsheet work or economics studies. Start with an agency internship.

Tailoring your CV to the job offer

An online shop looks for ROAS, product campaigns and sales seasons, a service company for lead generation and cost per lead, and an agency for work with many clients and budgets. Move to the top what the job ad is about.

The most common mistakes on a performance marketing CV

Questions and answers

What should a performance marketing specialist put on a CV?

Platforms, budgets, industries, metrics, results with a period, analytics, testing and current certificates.

Should you give campaign budgets on a CV?

Yes, approximately. The budget shows the scale of your responsibility.

Which certificates matter in performance marketing?

Most often Google Ads and Meta certificates. Remember that they have to be renewed.

Can you start with no experience?

Yes, through certificates, a small campaign for a local business and an agency internship.

Create a performance marketing CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

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