Marketing

Marketing specialist CV: example and template

This example is for marketing specialists at manufacturers, service companies and retailers who run campaigns, events, materials and brand communication, and for graduates and people moving over from sales.

The employer wants to know which campaigns you ran, with what budget and what result. We show you how to describe this with numbers, not adjectives.

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Example CV: marketing specialist

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Agata Lis

Marketing specialist

Bielsko-Biala +48 123 456 789 agata.lis@example.com linkedin.com/in/agatalis

Professional profile

Marketing specialist with 5 years of experience at a manufacturer selling to business customers. I plan online campaigns, trade fairs and sales materials and manage a budget of PLN 600,000 a year. The campaigns I ran brought 35% more enquiries year on year.

Work experience

Marketing specialist

03.2021 - present

Food industry machinery manufacturer, Bielsko-Biala

  • Planning and reporting on a marketing budget of PLN 600,000 a year.
  • Google Ads and LinkedIn campaigns; enquiries up 35% year on year.
  • Organising attendance at 6 trade fairs a year in Poland and abroad.
  • Catalogues, presentations and sales materials in 3 languages.
  • Working with an agency and a designer, checking deadlines and quality.

Junior marketing specialist

07.2019 - 02.2021

Furniture store chain, Katowice

  • Preparing promotions and in-store materials.
  • Running the brand's social media profiles.
  • Analysing campaign results and reporting to the manager.

Education

Marketing and market communication, master's degree

2014 - 2019

University of Economics in Katowice

Skills

  • Campaign and budget planning
  • Google Ads and LinkedIn Ads
  • Trade fairs and events
  • Sales materials
  • Working with agencies
  • GA4 and reporting

Certificates

  • Google Ads certificate, 2023
  • B2B marketing course, 2022

Languages

  • English: C1
  • German: B1

Additional information

  • Category B driving licence, ready to travel to trade fairs

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a marketing specialist CV

Professional summary

Give your industry, type of customers, the channels you run and the scale of your budget. Add one result, such as growth in enquiries, sales or awareness. Marketing is judged by results, so show them straight away.

Marketing graduate with a year of experience at a small service company. I run social media and the newsletter, prepare materials and check results in GA4. I am looking for work as a junior marketing specialist.

Experience: duties and achievements

Describe campaigns and activities with their budget, channel and result. Add your work with sales and agencies, because a marketing specialist often coordinates many people from outside their department.

Weaker: Running campaigns.

Better: Google Ads and LinkedIn campaigns; enquiries up 35% year on year.

Weaker: Organising trade fairs.

Better: Organising attendance at 6 trade fairs a year in Poland and abroad.

Weaker: Managing the budget.

Better: Planning and reporting on a marketing budget of PLN 600,000 a year.

Skills worth listing

List the channels and tools you work with. Under personal skills, show organisation, creativity and work with other departments.

Professional skills

  • Campaign planning
  • Search and social media advertising
  • Events and trade fairs
  • Materials and brand communication
  • Analytics and reporting
  • Marketing budget

Personal skills

  • Organising many projects
  • Creativity
  • Working with sales
  • Negotiating with suppliers
  • Focus on results

Certificates

List certificates in advertising tools and analytics and marketing courses. A link to a LinkedIn profile describing your campaigns can serve as a portfolio.

Marketing specialist CV with no experience

Describe placements, university projects, student groups and marketing work for an organisation or your own project. Show results, even small ones.

Add the tools you know and certificates. Employers are happy to hire juniors who know how to measure the effects of their work.

Tailoring your CV to the job offer

A B2B company looks for trade fairs, sales materials and lead generation, an online shop for sales-focused campaigns, and a consumer brand for social media and work with creators. Move what fits the offer to the top.

The most common mistakes on a marketing specialist CV

Questions and answers

What should a marketing specialist put on a CV?

Industry, channels, campaigns with budgets and results, events, materials, tools, certificates and languages.

How do I show marketing results on a CV?

With numbers: growth in enquiries, sales, traffic or reach, with the period and budget in which you achieved it.

Can you start in marketing with no experience?

Yes, as a junior specialist. On your CV, describe placements, projects and the tools you know.

Do I need a portfolio in marketing?

Not always, but it helps. It can be a few described campaigns or a LinkedIn profile with examples.

Create a marketing specialist CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

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