Marketing and IT

Content manager CV: example and template

This example is for content managers, content specialists and editors at companies, agencies and online publishers, and for copywriters who want to move into a role responsible for the whole content strategy.

The employer wants to know which channels you ran, with what team and with what result. We show you how to describe this with numbers and links to your work.

Create your CV in the builderSee the example

Example CV: content manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Paulina Sobczak

Content manager

Krakow, hybrid work +48 123 456 789 paulina.sobczak@example.com portfolio: paulinasobczak.pl

Professional profile

Content manager with 6 years of experience in content marketing for tech companies. I plan the strategy and publishing calendar, coordinate a team of writers and designers and look after SEO and results. In one year I grew the company blog's organic traffic by 140%.

Work experience

Content manager

02.2022 - present

E-commerce software company, Krakow

  • Content strategy and publishing calendar for the blog, newsletter and social media.
  • Coordinating 4 freelance writers and a designer, about 12 pieces a month.
  • Growing the blog's organic traffic by 140% in a year.
  • Newsletter for 25,000 subscribers, open rate above 35%.
  • Reporting results in GA4 and working with sales on sales content.

Copywriter

06.2019 - 01.2022

Digital marketing agency, Krakow

  • Copy for websites, blogs and campaigns for 15 clients.
  • Optimising content for SEO together with the SEO specialist.
  • Posts and scripts for short social media videos.

Education

Journalism and social communication, master's degree

2014 - 2019

Jagiellonian University

Skills

  • Content strategy and publishing calendar
  • Copywriting and editing
  • SEO content
  • CMS: WordPress
  • Newsletter and email marketing
  • GA4 and reporting

Certificates and courses

  • Google Analytics certificate, 2023
  • Content marketing course, 2021

Languages

  • English: C1

Additional information

  • Portfolio of selected work

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a content manager CV

Professional summary

Say which channels you run, for which industry and with what team. Add one result, such as growth in traffic, sign-ups or leads. A content manager is responsible for what content achieves, not just for writing it.

Copywriter with 3 years of agency experience who took over a client's blog and newsletter. I plan publications, write and edit copy and check results in GA4. I want to grow as a content manager.

Experience: duties and achievements

Describe the channels, number of publications, team and results. Links to your best work in a portfolio show style and quality better than a description.

Weaker: Running the blog.

Better: Strategy and publishing calendar for the blog, about 12 articles a month.

Weaker: More visits.

Better: Growing the blog's organic traffic by 140% in a year.

Weaker: Sending the newsletter.

Better: Newsletter for 25,000 subscribers, open rate above 35%.

Skills worth listing

Combine writing skills with planning, tools and analysing results. Under personal skills, show that you coordinate people and deadlines.

Professional skills

  • Content strategy
  • Copywriting and editing
  • SEO content
  • CMS and basic HTML
  • Newsletter
  • Analytics: GA4, Search Console

Personal skills

  • Organising the team's work
  • Keeping to deadlines
  • Creativity
  • Working with sales and product
  • Care for language

Certificates and portfolio

List analytics certificates and marketing courses. The portfolio matters most, though: 3 to 5 pieces of work with a short description of the goal and the result.

Content manager CV for a first role

If you are starting out, describe a blog, social media profile or project you run yourself. Show results, even small ones, and add a link.

Aim for copywriter or junior content specialist roles. It is a common route to becoming a content manager.

Tailoring your CV to the job offer

A tech company looks for expert content and leads, an online shop for product descriptions and SEO, and a consumer brand for social media and video. Move the channels the job ad asks about to the top.

The most common mistakes on a content manager CV

Questions and answers

What should a content manager put on a CV?

Channels, the industry, number of publications, team, traffic and conversion results, tools, SEO, certificates and a portfolio link.

How is a content manager different from a copywriter?

A copywriter mainly writes, while a content manager plans the strategy, coordinates writers and is responsible for content results.

How do I show results on a content manager CV?

With numbers: growth in organic traffic, newsletter sign-ups, leads or engagement, with the period in which you achieved it.

Do I need a portfolio?

Yes, in this job it is the best proof of your skills. A few well-described pieces are enough.

Create a content manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

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Career guide

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