Marketing and IT

SEO specialist CV: example and template

This example is for SEO specialists working at agencies, online shops and companies with their own websites, and for people moving into SEO from content marketing or development.

The employer wants to see results: growth in traffic, rankings and sales from search, plus the tools and types of websites you have worked with. We show you how to describe this.

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Example CV: SEO specialist

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Wojciech Majchrzak

SEO specialist

Poznan, remote work +48 123 456 789 wojciech.majchrzak@example.com linkedin.com/in/wmajchrzak

Professional profile

SEO specialist with 5 years of experience at an agency and an online shop. I run technical audits, plan content and links and work with developers. At a shop with 20,000 products I grew organic traffic by 85% and sales from search by 60% in a year.

Work experience

SEO specialist

03.2022 - present

Online home furnishings shop, 20,000 products, Poznan

  • Organic traffic up 85% and sales from search up 60% in a year.
  • Technical audit and fixes with developers: indexing, speed, structured data.
  • Content plan for categories and the buying guide based on keyword research.
  • Monitoring rankings, Search Console and GA4, reports for the board.
  • Working on moving the shop to a new platform without losing traffic.

Junior SEO specialist

06.2020 - 02.2022

Digital marketing agency, Poznan

  • SEO for 12 local service and e-commerce clients.
  • Audits, content optimisation and business profiles in maps.
  • Monthly reports for clients.

Education

Marketing, bachelor's degree

2016 - 2019

Poznan University of Economics and Business

Skills

  • Technical SEO
  • Keyword research
  • Content optimisation
  • Link building
  • Search Console, GA4
  • Crawlers and SEO tools

Certificates

  • Google Analytics certificate, 2023
  • Technical SEO for e-commerce training, 2022

Languages

  • English: B2

Additional information

  • Basic HTML, CSS and JavaScript

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write an SEO specialist CV

Professional summary

Give the types of websites, years of experience and your most important result, such as growth in traffic or sales from search. Add your area of specialisation: technical, content or links.

Junior SEO specialist with a year of agency experience. I prepare content audits, optimise category descriptions and report results from Search Console. Before that I worked as a copywriter.

Experience: duties and achievements

Show SEO results with a period and context: growth in traffic, visibility, sales. Describe your work with developers and content too, because SEO is a collaboration between many departments.

Weaker: Optimising the shop.

Better: Organic traffic up 85% and sales from search up 60% in a year.

Weaker: Audits.

Better: Technical audit and fixes with developers: indexing, speed, structured data.

Weaker: Site migration.

Better: Moving the shop to a new platform without losing search traffic.

Skills worth listing

List the areas of SEO and the tools you work with. Under personal skills, show analytical thinking and the ability to persuade other departments to make changes.

Professional skills

  • Technical SEO
  • Keyword research
  • Content and information architecture
  • Link building
  • Analytics and reporting
  • Basic HTML and JavaScript

Personal skills

  • Analytical thinking
  • Patience with long-term results
  • Persuading others to make changes
  • Working with developers
  • Continuous learning

Certificates and case studies

Analytics certificates are useful, but in SEO the strongest proof is case studies: the website, the problem, the actions and the result with a traffic chart. You can describe them in a portfolio or on LinkedIn.

SEO specialist CV for a first role

Run your own blog or website and describe how you got search traffic. For an agency, this is the best proof of your skills.

Copywriters, developers and analysts move into SEO. Show what from your previous job will be useful in search optimisation.

Tailoring your CV to the job offer

An online shop looks for technical SEO and categories, an agency for handling many clients and reporting, and a content site for content planning. Move results from websites similar to the one in the job ad to the top.

The most common mistakes on an SEO specialist CV

Questions and answers

What should an SEO specialist put on a CV?

The types of websites, traffic and sales results with a period, areas of SEO, tools, work with other departments, certificates and case studies.

How do I show SEO results on a CV?

Give the growth in traffic, visibility or sales from search in percent and the time in which you achieved it.

How do I start working in SEO with no experience?

Get traffic to your own website or blog and describe it as a case study. Aim for junior specialist roles at an agency.

Does an SEO specialist need to code?

Not necessarily, but basic HTML and JavaScript help a lot with technical SEO and working with developers.

Create an SEO specialist CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

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