Marketing and IT

In-house SEO specialist CV: example and template

This example is for SEO specialists who work for one company: a content portal, a network of branches, a service company or a brand with a large website, and for agency people who want to move in-house.

The employer wants to know how you improve the site's visibility, how you work with developers and content writers, how you measure results and how you show them to the board. We show you how to describe this on your CV.

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Example CV: in-house SEO specialist

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Rafał Nowakowski

In-house SEO specialist

Lodz, hybrid work +48 123 456 789 rafal.nowakowski@example.com

Professional profile

SEO specialist with 6 years of experience, the last 3 in-house at a network of 40 clinics with a health advice portal. I am responsible for technical SEO, the content plan, local listings for the clinics and analytics. In 2 years search traffic rose by 90% and appointment bookings from search results by 55%.

Work experience

SEO specialist

02.2023 - present

Clinic network with a health advice portal, Lodz

  • Technical audits and tasks for developers: page speed, indexing, structured data.
  • A content plan based on keyword research, about 30 articles a month with writers and doctors.
  • Map listings for 40 clinics and collecting patient reviews.
  • 90% more search traffic in 2 years and 55% more bookings from search results.
  • Looker Studio reports with data from Search Console and analytics.

SEO specialist

05.2019 - 01.2023

Marketing agency, Lodz

  • SEO for the websites of 15 service sector clients.
  • Content optimisation and internal linking.
  • Link building and client reports.

Education

Bachelor's degree, marketing

2015 - 2018

University of Lodz

Skills

  • Technical SEO
  • Keyword research and content planning
  • Local SEO and listings
  • Google Search Console and GA4
  • Screaming Frog and Ahrefs
  • Working with developers

Certificates and courses

  • Google Analytics Certification, 2023
  • Technical SEO course, 2022

Languages

  • English: B2

Additional information

  • Basics of HTML, CSS and JavaScript

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write an in-house SEO specialist CV

Professional summary

Write which company and website you run SEO for, in what scope: technical, content, links, local SEO, and what results you have. An in-house employer wants to see business impact, for example bookings or sales, not only keyword rankings. Mention your work with IT, because without it technical SEO stands still.

Content specialist with 2 years of experience who wrote keyword-led articles and optimised descriptions in an online shop. I know Search Console and the basics of a technical audit. I am looking for work as a junior in-house SEO specialist.

Experience: duties and achievements

Describe the website, its scale, actions and results: traffic, conversions, visibility, the number of tasks shipped with IT. Show how you set priorities, because in a company there are always more ideas than developer time.

Weaker: SEO audits.

Better: Technical audits and tasks for developers: page speed, indexing, structured data.

Weaker: Content.

Better: A content plan based on keyword research, about 30 articles a month with writers and doctors.

Weaker: Results.

Better: 90% more search traffic in 2 years and 55% more bookings from search results.

Skills worth listing

List areas of SEO, tools, analytics and technical basics. In your soft skills show explaining SEO to people outside marketing and patience, because results come after months.

Professional skills

  • Technical SEO
  • Content and keywords
  • Local SEO
  • SEO tools
  • Analytics
  • HTML and structured data

Personal skills

  • Explaining SEO to others
  • Patience
  • Setting priorities
  • Analytical thinking
  • Working with IT

Certificates and courses

List analytics certificates and SEO courses. In this job the results of specific websites say more than a certificate, so describe them under experience.

SEO specialist CV with no experience

Start your own website or blog, improve its SEO and describe the results. Add an agency placement and keyword-led texts.

Learn Search Console and the basics of HTML. These are two things almost every company asks about.

Tailoring your CV to the job offer

A branch network looks for local SEO and listings, a content portal for indexing a large site, and an online shop for category and product SEO. Move to the top what the job ad is about.

The most common mistakes on an in-house SEO specialist CV

Questions and answers

What should an in-house SEO specialist put on a CV?

The website and its scale, areas of SEO, actions, business results, tools, work with IT and content, and reporting.

How does in-house SEO differ from agency work?

In-house you work more deeply on one website and close to IT, at an agency on many client websites.

Does an SEO specialist need to know HTML?

The basics, yes, because technical SEO requires talking to developers and reading the site's code.

How do you show SEO results on a CV?

Give the change in traffic, conversions or visibility over a set period, for example a year.

Create an SEO specialist CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

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See also

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