Sales and management

Sales manager CV: example and sample

This example is for sales managers, regional managers and sales team managers in B2B and B2C sales, and for sales reps moving up to their first management position.

In this profession a CV is judged by results: sales, growth, meeting the plan and developing the team. We show how to present them credibly.

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Example CV: sales manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Adam Nowicki

Regional sales manager

Katowice +48 123 456 789 adam.nowicki@example.com linkedin.com/in/przyklad-sprzedaz

Professional profile

Sales manager with 10 years of experience in B2B sales of building materials, including 5 years managing a team. I lead 12 sales representatives in the southern region and am responsible for the plan, the budget and key accounts. Over the last three years the region has grown faster than the market.

Work experience

Regional sales manager

03.2020 – present

Building materials manufacturer, southern region

  • Managing a team of 12 sales representatives, recruiting and onboarding new people.
  • Growing regional sales by 28% in three years, meeting the annual plan at 104–112%.
  • Winning 3 wholesale chains as new key accounts.
  • Introducing weekly pipeline reviews in the CRM: a 15% shorter sales cycle.
  • Team turnover of 8% against a company average of 20%.

Sales representative, key accounts

05.2015 – 02.2020

Construction chemicals distributor, Silesia

  • Serving and growing 60 wholesale and contractor clients.
  • Best sales result in the country in 2018.
  • Negotiating commercial terms and annual contracts.

Education

Master's degree in management, specialization in marketing and sales

2010 – 2015

University of Economics in Katowice

Skills

  • Managing a sales team
  • Sales and budget planning
  • Negotiation and key account management
  • CRM and reporting results
  • Recruiting and coaching sales reps
  • Market and competitor analysis

Training

  • Sales team management training, 2021
  • Commercial negotiation training, 2019

Languages

  • English: B2

Additional information

  • Category B driving licence

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a sales manager CV

Professional summary

Give the industry, the sales model (B2B, B2C, chains, projects), the size of the team and your most important result. The recruiter will check right away whether you know a similar market and have managed a team of a similar size.

Sales manager with 6 years of experience in the training industry. I manage a team of 7 reps selling services to companies and am responsible for the plan and cooperation with marketing. In 2025 the team met its plan at 118%.

Experience: duties and achievements

Every point should have a number: sales growth, plan achievement, new clients, a shorter cycle, lower turnover. If the data is confidential, give percentages. Also show how you develop people, because a sales manager is above all about the team.

Weaker: Managing a team of sales reps.

Better: A team of 12 representatives: the annual plan met at 104–112% for three years.

Weaker: Acquiring clients.

Better: Winning 3 wholesale chains as new key accounts for the region.

Weaker: Working with a CRM.

Better: Weekly pipeline reviews in the CRM that shortened the sales cycle by 15%.

Skills worth listing

Combine sales skills with management skills. Name the CRM system you use and your reporting tools.

Professional skills

  • Sales planning and forecasting
  • Sales pipeline management
  • Negotiation and commercial contracts
  • CRM (for example Salesforce, Pipedrive, HubSpot)
  • Results analysis and reporting
  • Recruiting and onboarding sales reps

Personal skills

  • Leadership and motivation
  • Coaching and giving feedback
  • Resilience to pressure for results
  • Building client relationships
  • Data-driven decision making

Moving up from sales rep to manager

If you are applying for your first management position, show your own sales results and the tasks that already went beyond your role: onboarding new people, standing in for the manager, running team meetings, taking part in planning.

Also write how you want to work with the team. For the employer, it is a sign that you already think like a manager.

Tailoring your CV to the job offer

A company building a new department looks for someone who will recruit the team and set up processes, while a mature organization looks for someone who will raise the results of an existing team. Match the order of your achievements to the situation in the job ad and use the names from its requirements.

The most common mistakes on a sales manager CV

Questions and answers

What achievements should a sales manager put on a CV?

Sales growth, plan achievement, key accounts won, sales process improvements, team development and stability. Ideally with numbers or percentages.

Does this example work for a CV for another management position?

The layout does: summary, results, team, management skills. You will find more tips in the guide to a CV for a management position.

Should a sales manager CV include amounts?

Only the ones you are allowed to disclose. It is safer to give percentages and scale, for example 28% growth or a team of 12.

Create a sales manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

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See also

Resume examples for similar jobs

Career guide

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