Sales
Sales representative CV: example and template
This example is for sales representatives in food, construction, technical, automotive and service industries working in the field with clients in a region, and for shop staff and customer service people who want to move into field sales.
The employer wants to know how many clients you serve, how you deliver the plan, how many new ones you have won and how you negotiate. We show you how to describe this on your CV with numbers that convince a sales manager.
How to write a sales representative CV
Professional summary
Write what you sell, to whom, in which region and what your results are: plan delivery, new clients, sales growth. Add your driving licence and field experience, because this job cannot be done without them. Numbers in the summary work best on a sales manager.
Shop assistant with 3 years of experience at a tool shop who prepared quotes for companies and regularly beat the monthly plan. I have a driving licence and know the region. I am looking for work as a sales representative in a technical industry.
Experience: duties and achievements
Describe the number of clients, their type, the region, sales results and new clients. Show negotiation, training for clients and reporting. Give results with a period, for example plan delivery in recent years.
Weaker: Serving clients.
Better: Serving about 90 clients: builders' merchants, wholesalers and contractors.
Weaker: Delivering the plan.
Better: More than 110% of the sales plan for 4 years.
Weaker: Winning clients.
Better: Winning 18 new clients in 2025.
Skills worth listing
List sales techniques, negotiation, visit planning, product knowledge and tools. In your soft skills show independence, resilience to rejection and relationship building.
Professional skills
- Field sales
- Winning clients
- Negotiation
- Visit planning
- Product knowledge
- CRM
Personal skills
- Independence
- Resilience to rejection
- Relationship building
- Communication
- Time management
Licences and training
List your driving licence and sales and product training. In technical industries add industry knowledge, because clients buy from someone who knows the product.
Sales representative CV with no experience
Describe work in a shop, customer service or telephone sales. Give results, for example plan delivery or customer ratings.
Write that you have a driving licence and know the region. Many companies take on representatives with no experience and teach them the product.
Tailoring your CV to the job offer
The food industry looks for serving shops and display, construction and technical industries for product knowledge and work with contractors, and a service company for winning new clients. Move to the top what the job ad is about.
Questions and answers
What should a sales representative put on a CV?
The product, clients and region, plan delivery, new clients, negotiation, training, a driving licence and the CRM system.
Can you become a sales representative with no experience?
Yes. Describe shop or customer service work with results and write that you have a driving licence.
How do you describe sales results?
Give the percentage of plan delivered, sales growth or the number of new clients over a set period.
Is a driving licence required?
Almost always, because the job means visiting clients across the region.