B2B sales

Key account manager CV: example and template

This example is for key account managers working with retail chains, distributors and large B2B clients at manufacturers, service and technology companies, and for sales representatives being promoted to key client accounts.

The employer wants to know which clients you manage, what turnover, how you negotiate, how you grow the partnership and what your results are. We show you how to describe this on your CV with numbers and without revealing company secrets.

Create your CV in the builderSee the example

Example CV: key account manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Paweł Sikorski

Key account manager

Warsaw +48 123 456 789 pawel.sikorski@example.com

Professional profile

Key account manager with 9 years of experience selling FMCG to retail chains. I manage 4 national chains with a total turnover of about PLN 60 million a year, negotiate annual contracts, plan promotions and develop the range. In 3 years I raised sales to key clients by 28% while keeping the margin.

Work experience

Key account manager

03.2020 - present

Food manufacturer, Warsaw

  • Managing 4 retail chains with turnover of about PLN 60 million a year.
  • Negotiating annual contracts, trading terms and promotional budgets.
  • Sales to key clients up 28% in 3 years with the margin kept.
  • Launching 35 new products in the chains and planning their display.
  • Working with marketing, logistics and finance on sales plans.

Sales representative

05.2016 - 02.2020

Beverage manufacturer, Warsaw

  • Serving 120 shops and wholesalers in the region.
  • Sales plans above 100% for 3 years.
  • Negotiating display and promotions.

Education

Master's degree, sales management

2011 - 2016

Kozminski University

Skills

  • Managing key clients
  • Contract negotiation
  • Sales and promotion plans
  • Sales data analysis
  • Category management
  • Cross-department work

Training

  • Commercial negotiation training, 2021
  • Category management course, 2022
  • Driving licence, category B

Languages

  • English: C1

Additional information

  • Excel and a CRM system every day

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a key account manager CV

Professional summary

Write which clients you manage, in which industry, what turnover and what your key results are. Add negotiation and growing the partnership, because a key account manager is responsible not for a one-off sale but for a long relationship. You can give amounts approximately if you cannot reveal exact data.

Sales representative with 5 years of experience selling cosmetics to drugstores and wholesalers. For 4 years I delivered plans above 105%, and for a year I have managed a regional drugstore chain. I am looking for work as a key account manager.

Experience: duties and achievements

Describe clients, turnover, negotiations, results and your work with other departments. Show sales growth, margin, new products and client retention. Do not give client names if your contract forbids it, the type and size are enough.

Weaker: Serving key clients.

Better: Managing 4 retail chains with turnover of about PLN 60 million a year.

Weaker: Negotiations.

Better: Negotiating annual contracts, trading terms and promotional budgets.

Weaker: Sales growth.

Better: Sales to key clients up 28% in 3 years with the margin kept.

Skills worth listing

List account management, negotiation, planning, data analysis and tools. In your soft skills show relationship building, resilience under pressure and long-term thinking.

Professional skills

  • Key clients
  • Negotiation
  • Sales planning
  • Data analysis
  • Promotions
  • CRM

Personal skills

  • Relationship building
  • Resilience under pressure
  • Long-term thinking
  • Communication
  • Independence

Training

List negotiation, category management and B2B sales training. A driving licence is often required, because the job includes meetings at client sites.

How to become a key account manager

People usually start as sales representatives or sales specialists. On your CV show plan delivery and the larger clients you have already managed.

Describe one difficult negotiation and its result. It is a good topic for a promotion conversation.

Tailoring your CV to the job offer

An FMCG manufacturer looks for work with retail chains and promotions, a technology company for selling solutions to large firms, and a distributor for work with wholesalers and logistics. Move to the top what the job ad is about.

The most common mistakes on a key account manager CV

Questions and answers

What should a key account manager put on a CV?

Clients and industry, turnover, negotiations, sales growth, margin, new products, cross-department work and training.

Should you name clients on a CV?

Only if your contract allows it. Usually the type of client and the size of turnover are enough.

How do you become a key account manager?

Most often through work as a sales representative with good results and managing larger clients.

How does a KAM differ from a sales representative?

A KAM manages a few large clients long term, a representative many smaller ones in a region.

Create a key account manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

All resume examples by job