Marketing and sales

Trade marketing specialist CV: example and template

This example is for trade marketing specialists at food, cosmetics, drinks and household chemicals manufacturers, and for sales representatives and marketing specialists who want to work with retail chains.

The employer wants to know which chains you work with, which promotions and displays you prepare, what budget you run and how you measure results in stores. We show you how to describe this on your CV.

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Example CV: trade marketing specialist

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Sylwia Domanska

Trade marketing specialist

Krakow +48 123 456 789 sylwia.domanska@example.com

Professional profile

Trade marketing specialist with 6 years in the food industry, the last 3 at a snack manufacturer serving 9 retail chains. I plan promotions, leaflets and secondary displays, prepare in-store materials and settle the promotional budget. Sales during promotions rose by 46% on average, and promotion cost per unit fell by 12%.

Work experience

Trade marketing specialist

03.2022 - present

Snack manufacturer, Krakow

  • A plan of promotions and leaflets in 9 retail chains with the sales department.
  • Secondary displays and in-store materials, briefs for agencies and printers.
  • A promotional budget of about PLN 7 million a year and settlements with the chains.
  • Analysing sales during promotions, up 46% on average.
  • Promotion cost per unit down 12% after changing discount mechanics.

Sales representative

05.2018 - 02.2022

Drinks manufacturer, Krakow

  • Serving 120 stores in the region.
  • Displays and in-store promotions.
  • Market reports.

Education

Master's degree, marketing and management

2013 - 2018

Krakow University of Economics

Skills

  • Promotions in retail chains
  • Leaflets and displays
  • Point-of-sale materials
  • Promotional budget
  • Sales analysis
  • Work with the sales department

Training

  • Category management training, 2023
  • Sales data analysis training, 2022
  • Advanced Excel course, 2021

Languages

  • English: B2

Additional information

  • Driving licence category B

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a trade marketing specialist CV

Professional summary

Write which industry you work in, with which chains, what activities you run and what budget you have. Add results, for example growth in sales during promotions. The employer is looking for someone who knows stores, counts well and makes sure a promotion is really visible on the shelf.

Sales representative with 4 years of experience at a drinks manufacturer. I serve 120 stores, prepare displays and in-store promotions and report on the market. I am looking for work as a trade marketing specialist.

Experience: duties and achievements

Describe the chains, promotions, displays, materials, budget and analyses. Show results in numbers. Add your work with sales, agencies and printers.

Weaker: Promotions.

Better: A plan of promotions and leaflets in 9 retail chains with the sales department.

Weaker: Budget.

Better: A promotional budget of about PLN 7 million a year and settlements with the chains.

Weaker: Results.

Better: Analysing sales during promotions, up 46% on average.

Skills worth listing

List promotions, displays, materials, the budget, analyses and work with sales. In your soft skills show organisation, analytical thinking and negotiation.

Professional skills

  • Retail promotions
  • Leaflets and displays
  • In-store materials
  • Promotional budget
  • Sales analysis
  • Excel

Personal skills

  • Organisation
  • Analytical thinking
  • Negotiation
  • Creativity
  • Punctuality

Training

List training in category management, data analysis and Excel. Knowledge of market data, for example retail sales panels, is also worth showing.

How to start in trade marketing

Most people move from sales representative or merchandiser. On your CV show the stores, displays and activities you run.

Add Excel and sales analysis. Trade marketing means a lot of numbers and deadlines.

Tailoring your CV to the job offer

A food manufacturer looks for promotions and leaflets in chains, a cosmetics company for drugstores and in-store materials, and a drinks manufacturer for seasonal displays. Move to the top what the job ad is about.

The most common mistakes on a trade marketing specialist CV

Questions and answers

What should a trade marketing specialist put on a CV?

Chains, promotions, displays, materials, budget, analyses, results and training.

How does trade marketing differ from brand marketing?

Brand marketing builds its image, and trade marketing looks after sales in stores: promotions, the shelf and displays.

Which results are worth giving?

Growth in sales during promotions, promotion cost, the number of displays and budget delivery.

Does sales rep experience help?

Yes, you know the stores and what works on the shelf.

Create a trade marketing specialist CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

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Career guide

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