Marketing

Marketing manager CV: example and template

This example is for marketing managers at food, cosmetics, household goods and service companies, and for brand managers and marketing coordinators who want to run a whole department.

The board wants to know which brands you run, what team and budget you have, which products you launch and how sales and market share change. We show you how to describe this on your CV.

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Example CV: marketing manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Piotr Lewicki

Marketing manager

Warsaw +48 123 456 789 piotr.lewicki@example.com

Professional profile

Marketing manager with 12 years of experience in marketing, the last 5 at a snack manufacturer with 4 brands in retail chains. I head a team of 6, a budget of PLN 6 million a year and work with 3 agencies. In 3 years I launched 11 new products, and the main brand's market share grew from 7.8% to 10.1%.

Work experience

Marketing manager

02.2021 - present

Snack manufacturer, 4 brands, Warsaw

  • Heading a team of 6: brand managers, trade marketing and digital communication.
  • Brand strategy and an annual budget of PLN 6 million.
  • Launching 11 new products in 3 years, from consumer research to the campaign.
  • Main brand's market share up from 7.8% to 10.1%.
  • Working with the creative, media and research agencies and reports for the board.

Brand manager

05.2014 - 01.2021

Cosmetics manufacturer, Warsaw

  • Running 2 skincare brands.
  • TV and online campaigns.
  • Analysing sales and market data.

Education

Master's degree, management and marketing

2008 - 2013

SGH Warsaw School of Economics

Skills

  • Brand strategy
  • Managing a marketing team
  • Marketing budget
  • Launching new products
  • Consumer research and market data
  • Working with agencies

Training

  • Brand portfolio management training, 2022
  • Marketing analytics course, 2023

Languages

  • English: C1

Additional information

  • Presentations for retail chains and the board

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a marketing manager CV

Professional summary

Write which brands and markets you run, what team and budget you have and which agencies you work with. Add 1 or 2 results, for example market share growth or successful product launches. The board is looking for someone who turns the marketing budget into sales.

Brand manager with 6 years of experience at a beverage manufacturer. I run 2 brands, campaigns and product launches and stand in for the marketing manager. I am looking for work as a marketing manager.

Experience: duties and achievements

Describe brands, the team, budget, campaigns, launches and agencies. Show results in numbers: sales, market share, awareness. Add your work with sales and the board.

Weaker: Heading the team.

Better: Heading a team of 6: brand managers, trade marketing and digital communication.

Weaker: New products.

Better: Launching 11 new products in 3 years, from consumer research to the campaign.

Weaker: Results.

Better: Main brand's market share up from 7.8% to 10.1%.

Skills worth listing

List brand strategy, team management, budget, launches, research and work with agencies. In your soft skills show leadership, strategic thinking and presenting results.

Professional skills

  • Brand strategy
  • Marketing team
  • Budget
  • New products
  • Research
  • Agencies

Personal skills

  • Leadership
  • Strategic thinking
  • Presenting
  • Creativity
  • Decisiveness

Training

List brand management, analytics and communication training. Put postgraduate studies, for example in marketing or management, above courses.

How to become a marketing manager

People most often move up from brand manager or marketing coordinator. On your CV show the brands, budget and results you are already responsible for.

Add experience leading people, even one or two, and working with agencies.

Tailoring your CV to the job offer

A consumer goods manufacturer looks for brand management and work with retail chains, a service company for winning customers and online campaigns, and an industrial company for business-to-business marketing and trade fairs. Move to the top what the job ad is about.

The most common mistakes on a marketing manager CV

Questions and answers

What should a marketing manager put on a CV?

Brands, team, budget, campaigns, product launches, agencies, results, training and languages.

Which results are worth giving?

Market share, sales, brand awareness and the results of product launches.

How does a marketing manager differ from a brand manager?

A brand manager runs selected brands, while a marketing manager is responsible for the whole department, budget and strategy.

Is a portfolio needed?

Not always, but examples of campaigns help show your way of working.

Create a marketing manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

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