Marketing and advertising

Advertising agency manager CV: example and template

This example is for managers and managing directors of advertising, creative, digital and media agencies, and for client service directors and heads of departments who want to run a whole agency.

The owner or network wants to know which clients the agency serves, its revenue and margin, how you win pitches and how you lead the team. We show you how to describe this on your CV.

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Example CV: advertising agency manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Jakub Malinowski

Advertising agency manager

Katowice +48 123 456 789 jakub.malinowski@example.com

Professional profile

Advertising agency manager with 13 years in advertising, the last 5 running a creative agency of 38 people. I am responsible for revenue, margin, pitches and the account, creative and production teams. Agency revenue grew from PLN 14 million to PLN 23 million a year, we won 11 pitches and 2 campaigns won awards in industry competitions.

Work experience

Advertising agency manager

01.2021 - present

Creative agency, 38 people, Katowice

  • Running an agency of 38: account management, creative, digital and production.
  • Revenue up from PLN 14 million to PLN 23 million a year, project margin up 6 percentage points.
  • 11 pitches won in 3 years, including 2 national brands.
  • Retained contracts with 9 clients in food, finance and automotive.
  • 2 campaigns awarded in industry competitions, quality control of creative work.

Client service director

04.2012 - 12.2020

Network advertising agency, Warsaw

  • Leading an account team of 6.
  • Running campaigns for consumer brands.
  • Briefs, budgets and production schedules.

Education

Master's degree, marketing and management

2007 - 2012

University of Economics in Katowice

Skills

  • Running an advertising agency
  • Revenue and project margin
  • Pitches and new business
  • Strategy and integrated campaigns
  • Leading creative teams
  • Project budgets and quotes

Qualifications

  • MBA postgraduate studies, 2020
  • Commercial negotiation training, 2018
  • Copyright in advertising training, 2021

Languages

  • English: C1

Additional information

  • Campaign portfolio available on request

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write an advertising agency manager CV

Professional summary

Write which agency you run, how many people it has, which clients it serves and what revenue it brings. Add results: growth, pitches won and awards. The owner is looking for someone who will keep clients, win new ones and look after profit, not only good-looking campaigns.

Client service director with 8 years of experience at a network agency. I lead a team of 6 and run campaigns for consumer brands, and I am responsible for briefs, budgets and schedules. I am looking for work as an advertising agency manager.

Experience: duties and achievements

Describe the agency, team, clients, revenue, margin, pitches and awards. Show results in numbers. Add the industries you work in and your largest campaigns.

Weaker: Running the agency.

Better: Running an agency of 38: account management, creative, digital and production.

Weaker: Results.

Better: Revenue up from PLN 14 million to PLN 23 million a year, project margin up 6 percentage points.

Weaker: Pitches.

Better: 11 pitches won in 3 years, including 2 national brands.

Skills worth listing

List running an agency, revenue, pitches, strategy, the creative team and quotes. In your soft skills show leadership, negotiation and talking to clients at board level.

Professional skills

  • Advertising agency
  • Revenue and margin
  • Pitches
  • Strategy
  • Creative team
  • Quotes

Personal skills

  • Leadership
  • Negotiation
  • Presentations
  • Decisiveness
  • Resilience under pressure

Qualifications

List management studies and training in negotiation and copyright. Give awards from advertising competitions in your experience, next to the campaign they are for.

How to become an advertising agency manager

Most people move up from client service director, creative director or head of a department. On your CV show the clients and budgets you are already responsible for.

Add your part in pitches and quotes. An agency manager is responsible for the financial result of the whole company.

Tailoring your CV to the job offer

A creative agency looks for campaigns and awards, a digital agency for online channels and sales results, and a media agency for media planning and buying. Move to the top what the job ad is about.

The most common mistakes on an advertising agency manager CV

Questions and answers

What should an advertising agency manager put on a CV?

The agency, team, clients, revenue, margin, pitches, campaigns, awards and qualifications.

Should I attach a portfolio?

Yes, a short one with a few campaigns and results. On the CV it is enough to say the portfolio is available.

Which results are worth giving?

Revenue, margin, pitches won, clients retained and awards.

How does an agency manager differ from a creative director?

A creative director is responsible for ideas and the quality of campaigns, and an agency manager for the whole company, the clients and the result.

Create an advertising agency manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

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See also

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Career guide

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