Marketing

Brand manager CV: example and template

This example is for brand managers at food, cosmetics, drinks and consumer goods companies, and for assistant brand managers and marketing specialists who want to run a brand.

The employer wants to know which brand you run, what budget you have, which campaigns you launch and how sales and market share change. We show you how to describe this on your CV.

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Example CV: brand manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Aleksander Piatek

Brand manager

Warsaw +48 123 456 789 aleksander.piatek@example.com

Professional profile

Brand manager with 8 years in consumer goods marketing, the last 4 running a hair care brand. I am responsible for the brand strategy, a budget of PLN 12 million a year, campaigns, agencies and launching new products. The brand's market share rose from 6.1% to 8.4%, and sales by 37%.

Work experience

Brand manager

02.2022 - present

Cosmetics manufacturer, Warsaw

  • The strategy of a hair care brand and the annual plan with the sales department.
  • A marketing budget of PLN 12 million a year, briefs and work with 3 agencies.
  • Campaigns on TV, online and in drugstores, including with online creators.
  • Market share up from 6.1% to 8.4%, sales up 37%.
  • 8 new products, consumer research and packaging tests.

Assistant brand manager

06.2018 - 01.2022

Food manufacturer, Warsaw

  • Campaigns for a breakfast cereal brand.
  • Market data analysis.
  • Materials for sales.

Education

Master's degree, management and marketing

2013 - 2018

SGH Warsaw School of Economics

Skills

  • Brand strategy
  • Marketing budget
  • Integrated campaigns
  • Work with agencies
  • Consumer research and market data
  • Launching new products

Training

  • Brand building training, 2021
  • Market data analysis training, 2022
  • Digital media marketing course, 2023

Languages

  • English: C1

Additional information

  • Driving licence category B

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a brand manager CV

Professional summary

Write which brand you run, in which category, what budget you have and what you are responsible for. Add results: market share, sales, new products. The employer is looking for someone who understands the consumer, knows the numbers and can turn strategy into a campaign and sales.

Assistant brand manager with 3 years of experience at a food manufacturer. I prepare campaigns for a cereal brand, analyse market data and prepare materials for sales. I am looking for work as a brand manager.

Experience: duties and achievements

Describe the brand, category, budget, campaigns, agencies, new products and results. Show results in numbers. Add the research and data your decisions are based on.

Weaker: Running the brand.

Better: The strategy of a hair care brand and the annual plan with the sales department.

Weaker: Budget.

Better: A marketing budget of PLN 12 million a year, briefs and work with 3 agencies.

Weaker: Results.

Better: Market share up from 6.1% to 8.4%, sales up 37%.

Skills worth listing

List strategy, budget, campaigns, agencies, research and new products. In your soft skills show strategic thinking, creativity and work with many departments.

Professional skills

  • Brand strategy
  • Budget
  • Campaigns
  • Agencies
  • Consumer research
  • New products

Personal skills

  • Strategic thinking
  • Creativity
  • Work across departments
  • Decisiveness
  • Communication

Training

List training in brand building, data analysis and digital marketing. Describe your experience with market data and research in your experience section.

How to become a brand manager

Most people start as an assistant brand manager at a large company. On your CV show the campaigns and analyses you work on.

Add placements and university projects. Companies often look for candidates with good analytical skills.

Tailoring your CV to the job offer

A cosmetics company looks for new products and drugstores, a food manufacturer for TV campaigns and chains, and a digital brand for online sales and social media. Move to the top what the job ad is about.

The most common mistakes on a brand manager CV

Questions and answers

What should a brand manager put on a CV?

The brand, category, budget, campaigns, agencies, research, new products, results and training.

Which results are worth giving?

Market share, sales, new product results and brand awareness figures.

How does a brand manager differ from a product manager?

A brand manager builds the brand and its communication, and a product manager is more often responsible for specific products, prices and the portfolio.

Does agency experience help?

Yes, it shows you know campaigns from the delivery side.

Create a brand manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

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