PR and advertising manager CV: example and template
This example is for heads of PR, communications, advertising and promotion departments at companies, public offices, universities and organisations, and for PR specialists and press officers who want to run a department.
The employer wants to know how you run the company's communications, how you work with the media, how you handle a crisis, what budget and team you have and what the results are. We show you how to describe this on your CV.
PR and advertising manager with 12 years in communications, the last 5 running the department at an energy company. I head a team of 8 and manage a promotion budget of PLN 6 million a year, media relations, internal and crisis communications. The share of positive and neutral coverage rose from 71% to 88%, and an energy saving campaign reached 4 million people.
Work experience
PR and advertising manager
02.2021 - present
Energy company, Warsaw
Heading a team of 8: media relations, internal communications, advertising and social media.
A promotion budget of PLN 6 million a year, choosing agencies and settling campaigns.
Share of positive and neutral coverage up from 71% to 88%.
A crisis communications procedure and 2 crisis situations handled within an hour of the event.
An energy saving campaign reaching 4 million people.
PR specialist
05.2013 - 01.2021
Public relations agency, Warsaw
Serving clients in finance and technology.
Press releases, interviews and press conferences.
Media monitoring and reports for clients.
Education
Master's degree, journalism and social communication
2008 - 2013
University of Warsaw
Skills
Managing company communications
Media relations
Crisis communications
Internal communications
Advertising campaigns and the promotion budget
Work with agencies
Training
Crisis communications training, 2022
Media appearance training, 2020
Postgraduate studies in marketing, 2017
Languages
English: C1
Additional information
Available outside working hours in crisis situations
I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).
How to write a PR and advertising manager CV
Professional summary
Write in which organisation you run communications, the team and budget you have and which areas you are responsible for. Add results, for example the share of positive coverage, campaign reach or a crisis handled. The employer is looking for someone who protects the company's reputation and acts fast when something happens.
PR specialist with 7 years of experience at a public relations agency. I serve clients in finance and technology and prepare press releases, interviews and press conferences. I am looking for work as a PR manager.
Experience: duties and achievements
Describe the team, budget, media, internal communications, crises, campaigns and agencies. Show results in numbers. Add the industry and the audiences you talk to.
Weaker: Running the department.
Better: Heading a team of 8: media relations, internal communications, advertising and social media.
Weaker: Media.
Better: Share of positive and neutral coverage up from 71% to 88%.
Weaker: Crises.
Better: A crisis communications procedure and 2 crisis situations handled within an hour of the event.
Skills worth listing
List company communications, media, crises, internal communications, campaigns and agencies. In your soft skills show good writing, calm under pressure and discretion.
Professional skills
Company communications
Media relations
Crisis communications
Internal communications
Campaigns
Agencies
Personal skills
Good writing
Calm under pressure
Discretion
Leadership
Public speaking
Training
List training in crisis communications, media appearances and marketing. If you act as press officer, say so directly.
How to become a PR manager
Most people move up from PR specialist, press officer or journalist. On your CV show the areas and clients you are already responsible for.
Add the crisis situations and campaigns you work on. A department head brings together the media, advertising and internal communications.
Tailoring your CV to the job offer
A large company looks for media relations and crisis communications, a public office or university for promotion and information for residents or students, and a consumer company for advertising campaigns. Move to the top what the job ad is about.
The most common mistakes on a PR and advertising manager CV
No team or budget.
No communications results.
Leaving out crisis communications.
No industry or audiences.
A general "running PR" with no details.
A CV longer than two pages.
Questions and answers
What should a PR manager put on a CV?
The organisation, team, budget, media, crises, internal communications, campaigns, results and training.
Which results are worth giving?
The share of positive and neutral coverage, campaign reach, crisis response time and employee survey results.
Does PR agency experience help?
Yes, it shows work with different clients and media.
How does a PR manager differ from a press officer?
A press officer represents the company in the media, and a PR manager is responsible for all communications, the team and the budget.
Create a PR and advertising manager CV in the builder
In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.