Sales

Sales specialist CV: example and template

This example is for sales specialists working from the office: in distribution, wholesale, manufacturing and services, and for customer advisers and telemarketers who want to sell to businesses.

The employer wants to know who you sell to and what, what target you have and how you hit it, how many quotes you turn into orders and how you win new customers. We show you how to describe this on your CV.

Create your CV in the builderSee the example

Example CV: sales specialist

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Kacper Wojcik

Sales specialist

Lodz +48 123 456 789 kacper.wojcik@example.com

Professional profile

Sales specialist with 5 years in B2B sales, the last 3 at a distributor of industrial automation parts. I handle enquiries from manufacturing plants and integrators, prepare quotes, win new customers and keep the contact history in the CRM system. I hit my sales target at 112% on average, and my quote conversion rose from 22% to 31%.

Work experience

Sales specialist

03.2022 - present

Distributor of industrial automation parts, Lodz

  • Handling about 200 enquiries a month from manufacturing plants and integrators.
  • Quotes, choosing replacements with the technical department and price negotiation.
  • Sales target met at 112% on average, turnover with my customers PLN 9 million a year.
  • Quote conversion up from 22% to 31% after introducing follow-up within 48 hours.
  • 38 new customers in 2025, contact history and sales opportunities in the CRM system.

Customer adviser

06.2020 - 02.2022

Electrical wholesaler, Lodz

  • Counter and phone sales.
  • Quotes for installers.
  • Handling orders and returns.

Education

Bachelor's degree, economics

2017 - 2020

University of Lodz

Skills

  • Office-based B2B sales
  • Quotes and price negotiation
  • Winning new customers
  • CRM system
  • Hitting the sales target
  • Technical product knowledge

Training

  • B2B sales techniques training, 2022
  • Industrial automation product training, 2023
  • Advanced Excel course, 2021

Languages

  • English: B2

Additional information

  • Driving licence category B

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a sales specialist CV

Professional summary

Write what you sell, to whom, with what target and how you hit it. Add two results, for example target achievement and quote conversion. The employer is looking for someone who answers enquiries fast, knows the product and can close the sale.

Customer adviser with 2 years of experience at an electrical wholesaler. I sell at the counter and by phone, prepare quotes for installers and handle orders. I am looking for work as a B2B sales specialist.

Experience: duties and achievements

Describe the customers, products, number of enquiries, quotes, target, results and new customers. Show results in numbers. Add the CRM system and your work with the technical department or logistics.

Weaker: Handling enquiries.

Better: Handling about 200 enquiries a month from manufacturing plants and integrators.

Weaker: Results.

Better: Sales target met at 112% on average, turnover with my customers PLN 9 million a year.

Weaker: Conversion.

Better: Quote conversion up from 22% to 31% after introducing follow-up within 48 hours.

Skills worth listing

List B2B sales, quotes, negotiation, winning customers, CRM and product knowledge. In your soft skills show persistence, communication and organisation.

Professional skills

  • B2B sales
  • Quotes
  • Negotiation
  • New customers
  • CRM
  • Product knowledge

Personal skills

  • Persistence
  • Communication
  • Organisation
  • Assertiveness
  • Goal orientation

Training

List sales and product training and an Excel course. Product training matters when you sell technical items.

Your first job in B2B sales

A good start is work as a customer adviser, telemarketer or sales assistant. On your CV show results, even from a short job.

Add customer contact from previous jobs. What counts is ease of conversation and resilience to rejection.

Tailoring your CV to the job offer

A technical distributor looks for product knowledge and quotes, a wholesaler for fast handling of many orders, and a service company for winning new customers. Move to the top what the job ad is about.

The most common mistakes on a sales specialist CV

Questions and answers

What should a sales specialist put on a CV?

Products, customers, enquiries, quotes, the target, results, new customers, CRM and training.

Which results are worth giving?

Target achievement, turnover, quote conversion, the number of new customers and margin.

How does a sales specialist differ from a sales representative?

A representative visits customers in the field, and a specialist usually sells from the office by phone and email.

Is technical knowledge needed?

When selling technical products it helps a lot. Say which products you know.

Create a sales specialist CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

All resume examples by job