Marketing

Digital marketing manager CV: example and template

This example is for digital marketing managers at online shops, fashion brands, service companies and agencies, and for paid ads and SEO specialists who want to lead a whole team.

The employer wants to know which channels you run, what team and media budget you have, how you measure results and how online sales grow. We show you how to describe this on your CV.

Create your CV in the builderSee the example

Example CV: digital marketing manager

All the details in this example are fictional. Treat it as a model of layout and wording, and replace the content with your own experience.

Kamila Ostrowska

Digital marketing manager

Krakow +48 123 456 789 kamila.ostrowska@example.com

Professional profile

Digital marketing manager with 10 years of experience, the last 4 at a clothing brand selling in 9 countries. I head a team of 5 responsible for SEO, paid ads, social media and email marketing, with a media budget of PLN 4.2 million a year. Online shop revenue grew by 58% in 3 years while the cost of acquiring a customer fell by 23%.

Work experience

Digital marketing manager

03.2022 - present

Clothing brand selling in 9 countries, Krakow

  • Heading a team of 5: SEO, paid ads, social media and email marketing.
  • A media budget of PLN 4.2 million a year across Google, Meta and TikTok.
  • Online shop revenue up 58% in 3 years.
  • Customer acquisition cost down 23% after restructuring the campaigns.
  • A loyalty programme and email automation, 31% of revenue from returning customers.

Paid ads specialist

05.2016 - 02.2022

Digital marketing agency, Krakow

  • Google Ads and Meta campaigns for 12 clients.
  • Performance reports and campaign optimisation.
  • Landing page tests.

Education

Master's degree, marketing

2011 - 2016

Krakow University of Economics

Skills

  • Managing a digital marketing team
  • Media budget and return on ad spend
  • Google Ads, Meta Ads, TikTok Ads
  • SEO and content
  • Email marketing and automation
  • Analytics and attribution

Certificates

  • Google Ads certifications, 2025
  • Google Analytics certificate, 2025
  • Marketing in foreign markets training, 2023

Languages

  • English: C1
  • German: B1

Additional information

  • Running campaigns in 9 countries

I hereby consent to the processing of my personal data for the purposes necessary to carry out the recruitment process, in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (GDPR).

How to write a digital marketing manager CV

Professional summary

Write which channels you run, at which company, and your team and media budget. Add results, for example revenue growth and customer acquisition cost. The employer is looking for someone who spends the budget so that sales grow, not just reach.

Paid ads specialist with 5 years of experience at an agency. I run Google Ads and Meta campaigns for 10 clients, reports and landing page tests. I am looking for work as a digital marketing manager at an online shop.

Experience: duties and achievements

Describe channels, the team, budget, markets and results. Show revenue, customer acquisition cost and return on ad spend in numbers. Add automation and programmes for returning customers.

Weaker: Heading the team.

Better: Heading a team of 5: SEO, paid ads, social media and email marketing.

Weaker: Budget.

Better: A media budget of PLN 4.2 million a year across Google, Meta and TikTok.

Weaker: Results.

Better: Online shop revenue up 58% in 3 years.

Skills worth listing

List channels, ad tools, SEO, email marketing, analytics and team management. In your soft skills show analytical thinking, leadership and data-driven decisions.

Professional skills

  • Paid ads
  • SEO
  • Social media
  • Email marketing
  • Analytics
  • Media budget

Personal skills

  • Analytical thinking
  • Leadership
  • Data-driven decisions
  • Communication
  • Curiosity

Certificates

List Google Ads, Google Analytics and ad platform certificates with the year. Certificates have to be renewed, so give current ones.

How to become a digital marketing manager

People most often move up from paid ads, SEO or e-commerce specialist. On your CV show the budgets you already run and their results.

Add experience leading people or working with an agency. Show that you know more than one channel.

Tailoring your CV to the job offer

An online shop looks for sales and return on ad spend, a service company for generating enquiries, and a brand selling abroad for campaigns in many countries and languages. Move to the top what the job ad is about.

The most common mistakes on a digital marketing manager CV

Questions and answers

What should a digital marketing manager put on a CV?

Channels, team, media budget, markets, sales results, customer acquisition cost, tools and certificates.

Which metrics are worth giving?

Revenue, return on ad spend, customer acquisition cost and the share of returning customers.

Are Google certificates needed?

Not always, but they confirm knowledge of the tools, especially for paid campaigns.

How does this role differ from a performance marketing specialist?

A specialist runs campaigns, while a manager is responsible for all channels, the budget and the team.

Create a digital marketing manager CV in the builder

In the CV Majster builder you enter your details step by step and see right away what the document looks like. You can copy the wording from this page and adapt it to yourself. The finished CV as a PDF costs a one-off PLN 5, with no subscription, and you see the preview before you pay.

Go to the CV builder

See also

Resume examples for similar jobs

Career guide

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